Cardboard backed flexi record cut-out from specially marked boxes of Post™ Alpha-Bits cereal.
The printed image features all 3 song titles on a cartoon cloud shaped background.
No mention of the Jackson 5 printed in the label area. They were featured on the back panel of the cereal box artwork.
The featured song can be identified by a number stamped in the orange circle near bottom of the label area.
This is Record No. 3 from set B of label design 2
#1 - I'll Be There
#2 - Never Can Say Goodbye
#3 - Mama's Pearl
A set A for label design 2 also exist:
#1 - Sugar Daddy
#2 - Goin' Back To Indiana
#3 - Who's Loving You